by Marlex Apartment
There’s something utterly magical about arriving in London for the first time. The moment you step off the train at King’s Cross or emerge from the Tube into the buzzing energy of Leicester Square, you realise you’re standing in one of the world’s most iconic cities, a place where ancient history collides with cutting-edge modernity, where red double-deckers rumble past medieval churches, and where every corner seems to whisper a story.
But here’s the thing about London: it’s vast, gloriously chaotic, and brimming with so much to see that first-time travellers often feel overwhelmed before they’ve even unpacked. Should you start with the royal palaces or the museums? Do you queue for the London Eye or wander through Camden Market? And perhaps most importantly, where should you actually stay to make the most of your time here?
That’s exactly what this London travel guide is for. Whether you’re planning a long weekend or a week-long adventure, I’m going to walk you through the ten absolute must-see attractions that define London, the places that will make you fall head over heels for this remarkable city. And because I know that where you stay can make or break a trip, I’ll also share why choosing serviced apartments in London over traditional hotels might just be the smartest decision you make for your visit.
Let’s dive into the London you’ve been dreaming about.
If you’re going to start anywhere, start here. The Tower of London isn’t just a castle; it’s a thousand years of British history compressed into one imposing fortress on the Thames. This is where Anne Boleyn spent her final days, where the Crown Jewels have been guarded for centuries, and where ravens strut about like they own the place (legend says if they ever leave, the kingdom will fall).
Book a Yeoman Warder tour; these retired military officers, dressed in their distinctive Tudor uniforms, are phenomenal storytellers who bring the Tower’s gruesome and glorious past to life. You’ll hear tales of executions, imprisonments, and royal intrigue that make any Netflix drama look tame. The Crown Jewels alone are worth the visit; standing inches away from the Imperial State Crown, sparkling with nearly 3,000 diamonds, is genuinely awe-inspiring.
The Tower sits right on the edge of the City of London, perfectly positioned for exploring the financial district and the revitalised docklands. If you’re staying in short-stay apartments in London, such as around Tower Bridge or Shoreditch, you’ll be within easy walking distance.
Entry is free, which seems absurd given that you’re walking through 60,000 square metres housing treasures from every corner of human history. The Rosetta Stone, the Elgin Marbles, Egyptian mummies, Samurai armour, the British Museum’s collection spans two million years and feels genuinely infinite.
Here’s my advice: don’t try to see everything. You’ll exhaust yourself and remember nothing. Instead, choose two or three galleries that genuinely fascinate you and spend quality time with them. I’m particularly fond of the Enlightenment Gallery, a beautifully preserved 18th-century “cabinet of curiosities” that feels like stepping into the mind of a Georgian explorer.
The museum sits in Bloomsbury, one of the best neighbourhoods in London for culture vultures. This area is packed with independent bookshops, cosy cafes, and beautiful Georgian squares. Many visitors find that booking an apartment in London within this literary quarter gives them a genuine sense of living like a local, rather than just passing through.
You can’t come to London without seeing where the King lives and works. Buckingham Palace, with its iconic facade and those perfectly disciplined guards in their bearskin hats, represents British pomp and ceremony at its finest.
The Changing of the Guard ceremony happens at 11:00 AM on Mondays, Wednesdays, Fridays, and Sundays (check ahead as schedules vary). Arrive early if you want a decent view. Tourists pack in six or seven deep around the palace gates. The precision, the music, the sheer theatrical pageantry of it all are quintessentially British.
During the summer months, you can actually tour the State Rooms inside the palace. Walking through the throne room and the ballroom where the Queen once hosted heads of state is a surreal privilege. The nearby Green Park provides the perfect spot for a post-palace picnic if the weather cooperates.
Stretching along the Thames from Westminster Bridge to Tower Bridge, the South Bank transforms what could be a simple riverside walk into one of the most vibrant places to visit in London. This is where culture, street food, and river views converge into something special.
Start at the London Eye if you fancy it (book ahead to skip the queues), then wander eastward past the National Theatre, the Tate Modern, Shakespeare’s Globe, and Borough Market. Street performers entertain outside the Royal Festival Hall. Second-hand book stalls line the walkway beneath Waterloo Bridge. The constantly changing pop-up food markets mean you could eat your way along the river, trying everything from Venezuelan arepas to Korean bibimbap.
The Tate Modern deserves its own mention. This former power station turned contemporary art gallery is brilliantly provocative and, like the British Museum, completely free to enter. The Turbine Hall installations alone are worth the visit.
This area particularly appeals to visitors staying in London vacation rentals south of the river, in neighbourhoods like Southwark or Bermondsey, where you’ll find more affordable accommodation London has to offer compared to the West End, without sacrificing accessibility.
Westminster Abbey isn’t just a church; it’s the coronation venue for British monarchs since 1066, the final resting place for seventeen monarchs, and a masterpiece of Gothic architecture that makes you tilt your head back in wonder. Charles Dickens, Isaac Newton, and Charles Darwin are all buried here. Every stone seems to remember something significant.
Audio guides are included with admission, and they’re excellent, narrated in part by actor Jeremy Irons. They provide context that transforms what could be an overwhelming experience into something deeply meaningful. Poet’s Corner, where literary giants are commemorated, gave me genuine chills.
Just outside, Big Ben (actually the name of the bell inside the Elizabeth Tower) and the Houses of Parliament create London’s most photographed skyline. Walking across Westminster Bridge at sunset, with the golden light hitting those Gothic towers, is a moment you’ll remember long after you’ve returned home.
Covent Garden somehow manages to be touristy without feeling like a tourist trap. Yes, there are crowds, but there’s also genuine magic here, world-class street performers who could sell out theatres, brilliant restaurants tucked down side streets, and a market hall that’s been trading since the 1600s.
The performers in the piazza are rigorously auditioned; you’re watching genuinely talented musicians, magicians, and acrobats who create impromptu shows that rival anything you’d pay theatre prices to see. The market stalls sell everything from handmade jewellery to artisan gin.
Neal’s Yard, a tiny square just north of the main market, explodes with colour every building painted in bold yellows, blues, and greens, with vegetarian cafes and natural health shops giving it a wonderfully bohemian vibe. It’s also right next to Seven Dials, a junction of seven streets that’s become one of London’s coolest shopping and dining districts.
This is prime West End territory, and while hotels here can be eye-wateringly expensive, serviced apartments in London around Covent Garden offer significantly better value, especially if you’re travelling with family or friends and can split the cost.
I’m not ashamed to admit that I, a fully grown adult, get genuinely giddy every time I walk into the Natural History Museum’s main hall and see Hope, the 25-metre-long blue whale skeleton suspended from the ceiling. This cathedral to the natural world is extraordinarily architecturally stunning and intellectually fascinating in equal measure.
The dinosaur gallery remains the star attraction, with animatronic T. rexes that still make children shriek with delight. But don’t miss the minerals collection (think precious gems and meteorites) or the Darwin Centre’s cocoon, where you can peek into the work of real scientists.
Like all of London’s major museums, entry is free, though donations are encouraged. It’s located in South Kensington alongside the Science Museum and the Victoria & Albert Museum, creating what might be the greatest museum district in the world. You could easily spend three days exploring just this area.
For a completely different flavour of London, head north to Camden. This is where alternative London lives, a sprawling warren of markets selling vintage clothing, handmade crafts, international street food, and pretty much anything else you can imagine. The energy is electric, the crowds are diverse, and the fashion is boldly eclectic.
After exploring the market, walk along Regent’s Canal. This peaceful waterway, lined with narrowboats and willow trees, provides a stunning contrast to the market’s chaos. You can walk all the way to Little Venice or across to King’s Cross, and it’s one of the loveliest ways to see a side of London most tourists miss entirely.
Camden is also brilliant for live music. Some of the world’s biggest bands, from Amy Winehouse to Coldplay, played their early gigs in Camden’s intimate venues. If you’re staying a bit outside the very centre, perhaps in one of the short-stay apartments London offers in areas like Kentish Town or Islington, Camden becomes your neighbourhood playground.
Sir Christopher Wren’s masterpiece took 35 years to build and remains one of the world’s most iconic buildings. The dome dominates London’s skyline, and climbing the 528 steps to the Golden Gallery at its top rewards you with absolutely breathtaking 360-degree views of the city.
The climb itself is an experience. First, you reach the Whispering Gallery inside the dome, where the acoustics are so perfect that a whisper against one wall can be heard clearly on the opposite side, 112 feet away. Then up to the Stone Gallery, exterior views, and finally the narrow spiral to the Golden Gallery, right at the dome’s peak.
The cathedral’s interior is suitably grand, with intricate mosaics and the tombs of national heroes like Admiral Nelson and the Duke of Wellington. Evensong services, held most days at 5:00 PM, are free to attend and hauntingly beautiful; the choir’s voices echoing through that vast space are genuinely transcendent.
After days of museum-hopping and sightseeing, you’ll crave some green space, and London delivers spectacularly. Hyde Park and its connected neighbour, Kensington Gardens, together form 625 acres of parkland right in the city’s heart.
Rent a pedal boat on the Serpentine lake, visit the Diana Memorial Fountain, or simply sprawl on the grass with a book and a coffee like Londoners do. On Sundays, head to Speaker’s Corner near Marble Arch, where anyone can stand on a soapbox and debate, rant, or philosophise, a uniquely British tradition of free speech that’s both entertaining and occasionally profound.
Kensington Palace, on the gardens’ western edge, offers tours through the royal residence where Queen Victoria was born and Princess Diana once lived. The gardens themselves, with the Italian Gardens and the Peter Pan statue, feel more manicured and romantic than Hyde Park’s wilder expanses.
This area also touches on some of the best neighbourhoods in London for accommodation. Bayswater, Notting Hill, and Paddington all offer excellent transport links and a more residential feel than the touristy centre.
Here’s something I’ve learned from numerous London trips: where you stay fundamentally shapes your experience. A cramped hotel room in a tourist-heavy area can make you feel like you’re just passing through. But staying in proper accommodation somewhere with space to breathe, a kitchen to make morning coffee, maybe a separate bedroom so early risers don’t wake late sleepers, transforms the trip entirely.
This is why serviced apartments in London have become my absolute go-to recommendation for first-time visitors, especially those staying more than a few days. You get the flexibility of an apartment with the services of a hotel: regular housekeeping, 24-hour reception, secure entry, but also a washing machine, a proper kitchen, and actual living space.
The cost comparison is compelling, too. While central London hotels can charge £200+ per night for a standard room, affordable accommodation for London visitors can actually be used (not just sleep in), exists in the serviced apartment sector, often at comparable or even lower prices, especially for longer stays or groups.
Marlex Apartment London specialises in exactly this kind of thoughtful, comfortable accommodation. Their properties are strategically located in areas that give you genuine access to London life, not just the tourist trail. Whether you need a studio for a solo adventure or a two-bedroom apartment for family or friends, the focus is on making you feel settled rather than transient, like you’re living in London, not just visiting.
London isn’t a city you can tick off in a weekend, though many try. It’s a city that reveals itself in layers, the obvious tourist sites first (and yes, they’re obvious because they’re genuinely spectacular), but then the neighbourhood pubs, the hidden gardens, the markets where locals actually shop, the streets that still look Victorian after dark.
These ten attractions give you the essential London, the city you’ve seen in films and dreamed about visiting. But how you experience them, whether you’re rushing from site to site or savoring each one, whether you’re returning to a cramped hotel or a comfortable apartment where you can spread out maps and plan tomorrow’s adventure over a home-cooked breakfast that makes all the difference.
First-time travellers often focus exclusively on what they’ll see, forgetting that where they stay shapes the entire journey. Book your London vacation rentals thoughtfully, choosing locations that connect easily to multiple attractions while giving you a genuine neighbourhood to explore.
Ready to start planning your London adventure? Marlex Apartment offers the perfect base for discovering everything this magnificent city has to offer. With comfortable, well-equipped serviced apartments across London’s most accessible neighbourhoods, you’ll have the space, flexibility, and convenience to explore at your own pace. Book your stay with Marlex Apartment today and experience London the way it’s meant to be experienced, not as a tourist, but as a temporary local falling in love with one of the world’s greatest cities.
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